Wych Hendra is an Indonesian brand and graphic designer based in Milan. His practice centers on building thorough visual systems and digital experiences grounded in thoughtful groundwork and assured direction and craft. Driven by an interest in film, objects, and cultural subtext, he treats design as a way to contextualize the world around him. His recent work focuses on bringing a cinematic rhythm to brand identities, creating environments where every element comes from a place of consideration. When he is not working, he is usually tracking down street cats or exploring a local museum and exhibition.
EXPERIENCE
Instyle Group
Lead Brand & Visual Designer
(Milan, Italy)
2022-Present
Freelance
Brand & Visual Designer
2015-Present
The Brand Consultancy
Freelance Brand Designer
(Washington, DC, USA)
2022-2023
MotionDen
Freelance Graphic Designer
(Austin, TX, USA)
2019-2020
JED Creative
Graphic Designer
(Jakarta, Indonesia)
2017-2019
Table Six
Graphic Design Intern
(Jakarta, Indonesia)
2015
EDUCATION
Raffles Milano Istituto Moda e Design
Visual Communication Design
Master's Degree
Binus-Northumbria School of Design
Graphic Design
Bachelor's Degree
AREAS OF EXPERTISE
Brand identity system
Packaging design
Art direction
Editorial design
Video editing
UI & Web design
Motion design