EGGS GO!
YEAR:
2021
CATEGORY:
PACKAGING DESIGN
Conceived as a viable concept in collaboration with Landor, Eggs Go is a free-range and organic egg production company rooted in ethical and sustainable farming. With a deep love for animals and nature, the company promotes a Good Egg Culture—happy hens produce better, tastier, more nutritious eggs—all to the consumer’s advantage. Through 100% recyclable packaging and a heartfelt message of love: for animals, environment and health, Eggs Go inspires consumers to make ethical choices and be part of a more sustainable future in farming.
LOVINGLY BOLD AND LOUD
Eggs Go emphasises animal welfare and sustainability. With a clear and direct approach, it encourages consumers to make healthier choices for both themselves and the environment. The packaging embodies these values. Made from fully recyclable materials and modelled after a gift box, it conveys a sense of preciousness. A thank-you letter inside offers a personal touch, with messages of encouragement or promotional content.
WHAT'S ON THE NEWS?
Taking cues from newspaper style and the idea of something consumed daily, the design aims to attract and inform. As bold as it is educational, the packaging reflects Eggs Go’s mission: delivering top-quality free-range organic eggs—nutritionally honest and sourced through ethical, sustainable farming.
COMMUNICATING GOODNESS
Energetic, joyful, and all-around good: these qualities define Eggs Go. The brand’s colour choices reflect its personality, playing a supporting role in packaging, visuals, and promotional materials to reinforce its identity.
